About
African businesses deserve better tools.
Adwuma is the operating system for African entrepreneurs — from the kiosk on the corner to the brand exporting to four countries.
Why we built it
The average African seller juggles WhatsApp for orders, a notebook for accounts, MoMo for payments, and a Facebook page for marketing. Each tool was built for somewhere else — none of them talk to each other.
Meanwhile, the big platforms that were built for Africa take massive cuts on every sale, hold your customer data hostage, and offer no path to credit when you’re ready to scale.
We thought there should be a better option. So we built one. Adwuma (Twi for “work”) is a single app where you run your business, list to the marketplace, accept payments, keep books, and grow from sales into credit. Free to start. No commission. No data lock-in.
What we stand for
Built for Africa, from Africa
Not a Western product translated. Adwuma is engineered for feature phones, MoMo, USSD, and the realities of doing business across borders here.
No commission on your sales
Flat monthly fee. You keep what you earn. Payment-processor fees are charged at cost and itemised — no surprise margins.
Open by default
Your data is yours. Export it any time. Delete your account in two clicks. Our terms are written in plain English.
Trust before scale
Every listing moderated. Every seller verifiable. We say no to product categories that exploit users — even when it costs us revenue.
Where we're headed
Today: Ghana + Côte d’Ivoire live. Nine categories, free storefronts, integrated payments, embedded credit.
Next: Nigeria, Sierra Leone, Liberia, and Senegal — each with local language, local payment rails, and local lender partnerships.
Then: Logistics integration, cross-border fulfilment, and an African seller credit score that travels with you wherever you trade.